What is introductory stage in marketing strategies, Marketing Management

Assignment Help:

What is Introductory Stage in marketing strategies?

Introductory Stage:

a. Rapid skimming strategy: New product launch at high rate and a high promotion level. High prices charge by firm as much profit as possible at initial.

b. Slow skimming strategy: New product launch at high price and low profile promotional level.

c. A quick penetration strategy: New product launch at low price and spending heavily upon promotional strategies.

d. A slow penetration strategy: New product launch at low price and low level promotion.


Related Discussions:- What is introductory stage in marketing strategies

Major challenges facing a customer centric organization, Question: "The...

Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H

Determine the cost based pricing, Determine the Cost Based Pricing Unde...

Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the

What are the corporate strategy of stakeholders, What are the corporate str...

What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder

What is role and status of sociality in consumer behaviour, What is the rol...

What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi

Discuss the principles of market skimming, Question 1: a) What are the...

Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational

Setting the advertising objectives, Setting the advertising objectives: ...

Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj

Test Marketing, What is test marketing? Explain the various approaches that...

What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing

Refute or assess the validity of this statement, A Supervising Officer of a...

A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad

Market strategy, Market strategy: Meaning & definition: marketing str...

Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object

Video game product life cycle, should vedio game campanies continue the alt...

should vedio game campanies continue the alter their products to include other function ,such as email?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd