What is introductory stage in marketing strategies, Marketing Management

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What is Introductory Stage in marketing strategies?

Introductory Stage:

a. Rapid skimming strategy: New product launch at high rate and a high promotion level. High prices charge by firm as much profit as possible at initial.

b. Slow skimming strategy: New product launch at high price and low profile promotional level.

c. A quick penetration strategy: New product launch at low price and spending heavily upon promotional strategies.

d. A slow penetration strategy: New product launch at low price and low level promotion.


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