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How is evaluation and selection important in decision making process?
Evaluation and Selection:
These are two-stage decision process of circulating of supplier and selection from decision making process. In the primary stage the organizations screen out potential suppliers which do not meet all its criteria. And in second stage two rules are there disjunctive and lexicographer. Into disjunctive, there a minimum level of performance for each significant attribute is established. Within lexicographic needs the business buyers to rank the criteria to importance.
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
factors infkuencing company strategy
The percent of sales one product earns in relation to total market sales for all products in that category.
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
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