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Explain about the age and stage in life cycle.
Age and Stage in Life Cycle:
The need for various product changes along with passing of age. Life for all children and babies require milk powder, baby foods and toys. But for adult need clothing, much more items associated to fashion and educational facilities. With various stage of life there is need for various products as like unmarried wants educations facilities, married wants several home appliances and other thing utilized into home.
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
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