Illustrate the term market and its managing.

We comprehend a market like the set of all actual and potential buyers of a service or product, and we control the marketing by analysis, implementation, planning and control of programs designed to build, create and keep up beneficial exchanges along with target buyers for the purpose of achieving organizational goals. On the contrary, while we decrease demand temporarily or permanently along with the aim not to destroy demand, although only to reduce or shift this, we use the marketing techniques.