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Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
what is the primary activity
What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
what are the types of line streching? give its examples
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo
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