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Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company
how the hotel industry use 7ps
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company
However, the survivability requirement (C7) may not be met even though all the traffic demands are satisfied. A mesh router that does not meet (C7) has to perform the augmentation
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
what do you understand by marketing management? explain its importance in modern business world
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