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Q. Show Difficulties in Evaluation advertising effectiveness?
Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the basis of sampling. Some respondents as well as market area are selected for measuring effectiveness. It may perhaps involve following difficulties:-
a) Selected Sample Units mayn't be representative of whole group or area.
b) Simple Size may be extremely small in comparison to total no of actual-buyer.
c) The area certain as control area or test area may perhaps differ in terms of economic or demographic features.
d) Selection of easy Unit may be biased.
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
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identify and explain four common segmenting variables
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
How should Shoppers? Stop develop its demand forecasts?
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