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Q. Show Difficulties in Evaluation advertising effectiveness?
Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the basis of sampling. Some respondents as well as market area are selected for measuring effectiveness. It may perhaps involve following difficulties:-
a) Selected Sample Units mayn't be representative of whole group or area.
b) Simple Size may be extremely small in comparison to total no of actual-buyer.
c) The area certain as control area or test area may perhaps differ in terms of economic or demographic features.
d) Selection of easy Unit may be biased.
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
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Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes
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