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Q. Show Difficulties in Evaluation advertising effectiveness?
Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the basis of sampling. Some respondents as well as market area are selected for measuring effectiveness. It may perhaps involve following difficulties:-
a) Selected Sample Units mayn't be representative of whole group or area.
b) Simple Size may be extremely small in comparison to total no of actual-buyer.
c) The area certain as control area or test area may perhaps differ in terms of economic or demographic features.
d) Selection of easy Unit may be biased.
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.
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Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
This is a practice where one firm sells the similar product at several prices in several markets.
how we can compare our product with other company''s product in BCG matrix
Not sure how to calculate
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What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
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