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Process design can best be improved by
Adopting a strategy of continuous improvement.
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
usefulness of marketing mix in amarket or a even a company
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
difference between the personal selling and salesmanship?
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
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