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What is Product Strategy Development?
Product Strategy Development:
Based onto corporate goals and strategy. The corporate function for new product is found. The external environment is scrutinized to know emerging products threats and also opportunities, industry are evaluated to find out the growth potential of existing markets, earlier product experience in different markets are taken as, internal abilities are evaluated to know relevant companies weaknesses and strength. The existing management style is weighed and the place of existing procedures within the product life cycles measured. A new product strategy gives a sol of strategic role which in turn help, know the markets to that new product ideas will be developed.
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
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What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decis
list out the secondary sources of information while pursuing market research?
Answer for a caselet
List out the secondary sources of information while pursuing market research.
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