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What is Product Strategy Development?
Product Strategy Development:
Based onto corporate goals and strategy. The corporate function for new product is found. The external environment is scrutinized to know emerging products threats and also opportunities, industry are evaluated to find out the growth potential of existing markets, earlier product experience in different markets are taken as, internal abilities are evaluated to know relevant companies weaknesses and strength. The existing management style is weighed and the place of existing procedures within the product life cycles measured. A new product strategy gives a sol of strategic role which in turn help, know the markets to that new product ideas will be developed.
The percent of sales one product earns in relation to total market sales for all products in that category.
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