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Question 1:
(a) Distinguish between destination branding and country branding?
(b) Market Research is of paramount importance prior to developing a branding and a communication plan. Discuss the market research process for collecting data to design a branding and communication plan?
Question 2:
Write short notes on all of the followings:
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
brief explanation on positioning
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
knowing your competitors
Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org
what do you understand by marketing management? explain its importance in modern business world
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