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New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
What pricing strategy would you suggest to a small - Scale Industry Products
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
QUESTION a) Differentiate between inbound and outbound marketing. b) The following statement was the closing statement from the case: "most businesses- including HubSpot
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
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