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Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
what is basic strategy and organizational of resources
Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
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