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Question 1:
The characteristics of services profoundly impact on the delivery of tourism and hospitality products. Discuss the strategies that you would use to control the negative effects of inseparability and variability in the service encounter.
Question 2:
Apply the stages of the consumer decision-making process to your selection of a destination for your next holiday.
Question 3:
‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, demographic and psychographic variables are commonly used to segment markets.' How far do you agree with this statement in relation to market segmentation carried out in the tourism industry?
Question 4:
a) ‘Recovering from service failures requires commitment, planning and clear guidelines from the part of an organisation. Effective service recovery should therefore be proactive, planned, trained and empowered.' Explain to which extent you agree with this statement.
b) Elaborate on the factors you would consider when designing service guarantees for tourism and hospitality organisations?
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
Considering the concept of product life cycle, where would you put video games in their life cycle?
whom do you think Rajender will eat with? why?
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
factors affecting the product life cycle
Let the node at which we are starting be called the initial node. Let the distance of node Y be the distance from the initial node to Y. Dijkstra's algorithm will assign some initi
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