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Effectiveness of the Promotional Tools
Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool can be tracked against purchase decision process. Here consumers can be presumed to move from a state of unawareness through product comprehension to purchase. Advertising is better for creating awareness; personal selling is more effective at promoting action and purchase behaviour.
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?
Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
various approaches followed by FMCG companies in test marketing
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
2 calculations
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
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