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Effectiveness of the Promotional Tools
Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool can be tracked against purchase decision process. Here consumers can be presumed to move from a state of unawareness through product comprehension to purchase. Advertising is better for creating awareness; personal selling is more effective at promoting action and purchase behaviour.
discovery
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
its relation with plc
Market growth is the measured potential for a product type to attract more consumers spending.
Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a pr
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