Product related segmentation, Marketing Management

Assignment Help:

Product related segmentation:

Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use situations. Rasna, for example, is shown as being used in different situations like a party, the unexpected guests, a drink at the end of a long and tiring working day, etc.

Benefits segmentation: here, the marketer identifies benefits that a customer looks for when buying a product. This has been a very effective method of segmenting the market for watches, where a customer may buy for just knowing the time, or durability, or as a gift an accessory a dress item a jewellery item.

Quantity consumed: the quality consumed at any given time has also been the basis for segmenting the beverages (tea, coffee) soft drinks, breweries and cigarette markets. Accordingly, the following market segments are visible:

1.       Heavy users

2.       Moderate users

3.       Light users

The differentiation between them is based on the benchmark quantity defined by the marketer for the each segment. 


Related Discussions:- Product related segmentation

Major decisions in sales promotion, Major decisions in sales promotion: in...

Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control

Probability and combinations, To play a certain lottery, a person has to co...

To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn

Product, A good or service an organization makes in quantity to sell on the...

A good or service an organization makes in quantity to sell on the open market is a product.

Formulating the marketing strategy, Formulating the Marketing Strategy: ...

Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli

What is economic utility of marketing, What is economic utility of marketin...

What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount

Describe the phases in the evolution of retail market, Question 1 Descr...

Question 1 Describe the phases in the evolution of retail market 2 What are the tasks handled by a project manager to effectively manage a project 3 What are the relevant

Exam, If a company were to follow a strategy of product adaptation-communic...

If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __

Illustrate the overview of trade advertisement, Illustrate the overview of ...

Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •

Straight rebuy, what are some situation of straight rebuy

what are some situation of straight rebuy

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd