Product related segmentation, Marketing Management

Assignment Help:

Product related segmentation:

Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use situations. Rasna, for example, is shown as being used in different situations like a party, the unexpected guests, a drink at the end of a long and tiring working day, etc.

Benefits segmentation: here, the marketer identifies benefits that a customer looks for when buying a product. This has been a very effective method of segmenting the market for watches, where a customer may buy for just knowing the time, or durability, or as a gift an accessory a dress item a jewellery item.

Quantity consumed: the quality consumed at any given time has also been the basis for segmenting the beverages (tea, coffee) soft drinks, breweries and cigarette markets. Accordingly, the following market segments are visible:

1.       Heavy users

2.       Moderate users

3.       Light users

The differentiation between them is based on the benchmark quantity defined by the marketer for the each segment. 


Related Discussions:- Product related segmentation

8 steps of New product development, Explain with appropriate example the pr...

Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.

Explain presentation and demonstration in personal selling, Explain about t...

Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.

Match supply with demand in a profitable manner, Question: By the early 70'...

Question: By the early 70's you realised the market for toys in the US is about to change. What strategies would you recommend for the future (next 10 years) in terms of new produc

Technical options in the service marketing, Question 1: Show the techni...

Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples

What kind of market structure is the automotive industry, There are many wa...

There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea

Explain the key factors to successful crisis management, Question 1: Th...

Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth

Communications opportunity analysis, Objectives/Learning Outcomes The m...

Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of

Determine the required sales volume, The cost data of Rooney plc is as foll...

The cost data of Rooney plc is as follows: -  Variable cost : Rs 1,800.  Selling Price : Rs 3,500.  Fixed Selling and Distribution cost : Rs 1,700,000 per annum

Pricing and factors influencing pricing, Q. Describe briefly the concept of...

Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.:   Price is all around us. We pay rent for our apartment, tuition for our, railways, ed

Enumerate about the marketing communications, Enumerate about the marketing...

Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd