Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Product related segmentation:
Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use situations. Rasna, for example, is shown as being used in different situations like a party, the unexpected guests, a drink at the end of a long and tiring working day, etc.
Benefits segmentation: here, the marketer identifies benefits that a customer looks for when buying a product. This has been a very effective method of segmenting the market for watches, where a customer may buy for just knowing the time, or durability, or as a gift an accessory a dress item a jewellery item.
Quantity consumed: the quality consumed at any given time has also been the basis for segmenting the beverages (tea, coffee) soft drinks, breweries and cigarette markets. Accordingly, the following market segments are visible:
1. Heavy users
2. Moderate users
3. Light users
The differentiation between them is based on the benchmark quantity defined by the marketer for the each segment.
why BBA student needs study marketing
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
critically analyse diesel''s marketing mix strategies?
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
DEVELOP an appropriate organisational context of the project
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
how should shoppers'''' Stop develop its demand forecast?
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd