Measure the return on investment of an advertising campaign, Marketing Management

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Question 1:

What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.

All relevant points needs to be addressed from Unit 6 completely

Question 2:

Describe why Best possible execution of a campaign is as important as the creative and media work.

Defining Why Advertise
Detailed explanation on ‘Elements of advertising execution'

Question 3:

Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to measure the return on investment of an advertising campaign?

Detailed explanation on setting advertising objective

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