Question 1:

What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.

• All relevant points needs to be addressed from Unit 6 completely

Question 2:

Describe why Best possible execution of a campaign is as important as the creative and media work.

• Defining Why Advertise
• Detailed explanation on ‘Elements of advertising execution'

Question 3:

Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to measure the return on investment of an advertising campaign?

• Detailed explanation on setting advertising objective