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Question 1:
Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive environment building brand loyalty is of crucial importance.
Referring to consumer behaviour theories, you are required to explain
a) how customers become brand loyal b) why are customers not loyal to the same brand all the time
Question 2:
‘I don't believe there is any real difference in the way customers behave when they are individuals, and in the way they behave when they are organisations' you hear a colleague say.
How far do you agree with your colleague's views?
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
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Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,
service life cycle
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
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