How customers become brand loyal, Marketing Management

Assignment Help:

Question 1:

Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive environment building brand loyalty is of crucial importance.

Referring to consumer behaviour theories, you are required to explain

a) how customers become brand loyal
b) why are customers not loyal to the same brand all the time

Question 2:

‘I don't believe there is any real difference in the way customers behave when they are individuals, and in the way they behave when they are organisations' you hear a colleague say.

How far do you agree with your colleague's views?


Related Discussions:- How customers become brand loyal

Geographically concentrats buyer in business-consumer market, What are the ...

What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th

Marketing principles, This debate requires you to show your understanding o...

This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b

Technology environment - marketing environment, Technology Environment: ...

Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam

Product life cycle, considering the concept of product life cycle, where wo...

considering the concept of product life cycle, where would you put video games in their life cycle

Wants, Wants, needs and demands Needs: Human needs are the most fun...

Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing.  A human need is a state of felt deficiency. 1). Humans have many comp

Properties of triangle, properties of triangles. in the following problem...

properties of triangles. in the following problem, In a triangle ABC,if r1 is the exradius of the excircle opposite to A,r2 is the exradius of the excircle opposite to B and r3i

PEST ANALYSIS.., 3. Select any of the Godrej SBUs and undertake a PEST anal...

3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.

Market segmentation producer or how to segment the market, Market segmentat...

Market segmentation producer or how to segment the market: 1.       Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v

Core concept marketing, what you mean by core concept marketing?and types

what you mean by core concept marketing?and types

What is the meaning of product development, What is the meaning of product ...

What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd