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What are the Aims of marketing communications
Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an appreciation of the key characteristics of main tools of the communications mix.
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
Question: "One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering t
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
explain the various approaches that are followed by fmcg companies in test marketing
Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
1. List dawn and explain the advantages of integrated material management.
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa
product life cycle of dove shop
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
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