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What are the Aims of marketing communications
Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an appreciation of the key characteristics of main tools of the communications mix.
How to make project ?
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Define the working of first barrier of exchange in intermediaries. The primary barrier for smooth exchange results by the fact which sources of supply and centres for demand ar
Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
.explain Henry Assael Model of buying decision behaviour along with diagram.
Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
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