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Definition of product according to William J. Stanton
"Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, retailer' s prestige and manufacturer' s and retailer's services which buyer may accept as offering satisfaction of wants and services".
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
A baseball left fielder throws a baseball from a position 400 feet from home plate to the third baseman who is 90 feet from home plate. (Assume the two players are in the same lin
explain the various approaches that are followed by FMCG companies in test marketing
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
how to write matlab code for market clearing price?
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
what is marketing management?
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