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Definition of product according to William J. Stanton
"Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, retailer' s prestige and manufacturer' s and retailer's services which buyer may accept as offering satisfaction of wants and services".
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
#ques1. “Consumer mind is a Black Box” –Discusstion..
Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in
Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy
An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy
Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto
how do i simplify 7ab(to the -2 power) divided by 3w
3x^3+9x^6 HELp
what is the concept of augmented product
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