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Definition of product according to William J. Stanton
"Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, retailer' s prestige and manufacturer' s and retailer's services which buyer may accept as offering satisfaction of wants and services".
Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
explain the various approaches that are followed by fmcg companies in test marketing
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
what is importent of positioning?
what are the core concepts of marketing
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su
Give a success story of marketing a goods in which a supplier has been dependable.
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