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Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
usefulness of marketing mix in amarket or a even a company
discovery
What factors affect or govern the length of a product life cycle
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
what are famous examples of down-market stretching done by large companies?
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