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Explain Henry Assael Model of buying decision behaviour along with the diagram
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
Marketing strategy development
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
A retail fast food chain is considering an expansion in new cities locally and internationally. Profitability has been on the increase and the board has taken the decision to inves
what are the reasons for market segmentation and its advantages
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s
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