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David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
difference between the personal selling and salesmanship?
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
how can we calculate pricing
explain the various approaches better followed by smcg companies in test marketing?
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.
under positioning
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