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Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
what is marketing mix
The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
1. Issued 200,000 shares of $1 par value common stock for $10 per share. 2. Issued a $1,000,000 face value zero-coupon bond with a five-year maturity for $747,260 that is conver
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
Describe, with examples, the TWO forms of IT/IS controls that exist to ensure complete, accurate processing of data and safeguarding of privacy and security. There are two cate
prodact mix of lg company
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
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