In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans. It means tobacco-manufacturers can not advertise tobacco-brands even through non-tobacco-products. Consequently now back-door entry through non-prohibited products is as well banned. For instance Red and White a cigarette manufacturer is now banned to advertise for Red and White Bravery Awards. Likewise Gutka producer Manik-Chand is prohibited from advertising Manik-Chand Film fare Awards. Indian Tobacco Company is banned from sponsoring sports-even in the name of 'Wills brand'. The accountability for enforcement of this regulation is on state-government. This regulation isn't applicable on advertisement.