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In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans. It means tobacco-manufacturers can not advertise tobacco-brands even through non-tobacco-products. Consequently now back-door entry through non-prohibited products is as well banned. For instance Red and White a cigarette manufacturer is now banned to advertise for Red and White Bravery Awards. Likewise Gutka producer Manik-Chand is prohibited from advertising Manik-Chand Film fare Awards. Indian Tobacco Company is banned from sponsoring sports-even in the name of 'Wills brand'. The accountability for enforcement of this regulation is on state-government. This regulation isn't applicable on advertisement.
What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper
What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Question 1 "Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positi
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
understand the prospects for growth in global services
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
exblin the vireous functin of marekting management
Draw the typical profiles of shoppers stop customers segments
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