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Q. Illustrate the the advertising effects on Business Cycle?
Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of business-cycles. In period of market crises advertisers increase their ad-expenditure to revert their falling sales. In boom period advertisers limit to ad expenses they are able to sell their entire production with less advertising efforts. Critics dispute that advertisers overspend in boom period and under spend in recession-period as amount of ad-expenditure is usually based on %age of sales.
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
Question 1: Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice. Question 2: You work as Marketing Communic
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
Should video game companies continue to alter their products to include other functions, such as e-mail
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo
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