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Q. Illustrate the the advertising effects on Business Cycle?
Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of business-cycles. In period of market crises advertisers increase their ad-expenditure to revert their falling sales. In boom period advertisers limit to ad expenses they are able to sell their entire production with less advertising efforts. Critics dispute that advertisers overspend in boom period and under spend in recession-period as amount of ad-expenditure is usually based on %age of sales.
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
Explain the six key criteria for strategy selection by providing appropriateexamples
explain the various approaches better followed by smcg companies in test marketing?
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
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What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
What are the perceptions of the public about public relations? People frequently have the perception of public relations like a group of people who spin the whole thing. Spin c
Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr
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