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Q. Illustrate the the advertising effects on Business Cycle?
Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of business-cycles. In period of market crises advertisers increase their ad-expenditure to revert their falling sales. In boom period advertisers limit to ad expenses they are able to sell their entire production with less advertising efforts. Critics dispute that advertisers overspend in boom period and under spend in recession-period as amount of ad-expenditure is usually based on %age of sales.
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
ASSIGNMENT
Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
Q. Illustrate the the advertising effects on National Income? Effect on National Income: - Advertising increase productive, promotes demand and promotes growth in agriculture
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
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