Explain about the promotion strategies, Marketing Management

Assignment Help:

Explain about the Promotion Strategies.

Promotion Strategies:

The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicity, direct marketing, personal selling and public relations. When the cultures of various countries differ considerably, this is always a challenging task for companies to design an effectual promotional strategy for global customers. Communication is a necessary form of the promotional process. The other factor that also influences the designing of a promotional strategy is the various set of cost constraints in various countries. For example: Media cost and sales force cost differs considerably from one country to other. Thus, companies need to be very careful within the selection of communication mix in various countries. Different promotional strategies must be developed for various markets. One of the promotional strategies must be developed for various markets. One of the significant promotional strategies for industrial markets is participation into international trade fairs.

Sponsoring locally admired games and events can also be effectual promotion strategies.


Related Discussions:- Explain about the promotion strategies

Discuss the concept of the export processing zones, Discuss the concept of ...

Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with

MBA, Ask question :how can marketers use maslow''s hierarchy need theory in...

Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)

Definition of product according to william j. stanton, Definition of produc...

Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta

Mobile Wallet Payment value chain, How does the mobile wallet payment value...

How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?

Discuss training methods available to an organisation, Question 1: (a) ...

Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent

Marketing in the automobile industry and ncc, Question 1) Consider mar...

Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas

What are focus and drawback of production concept, What are focus and drawb...

What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product

Tea Business, What is the physical evidence of tea business?

What is the physical evidence of tea business?

Market attractiveness, Market attractiveness is a measure of the profit po...

Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd