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Q. How to select a Media for advertisement?
Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser has two available media that involving same cost at this time the media with more reach and coverage of our target audience will be selected. Media reach signifies total circulation/viewership of media in a given period of time will be called its reach per day. If ad is given on T.V in that case it is expected audience size of that TV programme in which ad is issued in a given period of time is called its reach. If measurers the numeral of persons who are exposed at least once to this media in a specific period of time. Media coverage demotes to the potential audience who might receive the message given by media. Higher media reach will make sure higher media coverage if the media matches with the features of our target audience. Thus selected media must match without target audience.
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
when in the organization would it be applicable to practice the 3 different buying situations
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Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social
explain creative selling and its advantages
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