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Q. How to select a Media for advertisement?
Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser has two available media that involving same cost at this time the media with more reach and coverage of our target audience will be selected. Media reach signifies total circulation/viewership of media in a given period of time will be called its reach per day. If ad is given on T.V in that case it is expected audience size of that TV programme in which ad is issued in a given period of time is called its reach. If measurers the numeral of persons who are exposed at least once to this media in a specific period of time. Media coverage demotes to the potential audience who might receive the message given by media. Higher media reach will make sure higher media coverage if the media matches with the features of our target audience. Thus selected media must match without target audience.
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This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b
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if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
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E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat
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