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Q. How to select a Media for advertisement?
Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser has two available media that involving same cost at this time the media with more reach and coverage of our target audience will be selected. Media reach signifies total circulation/viewership of media in a given period of time will be called its reach per day. If ad is given on T.V in that case it is expected audience size of that TV programme in which ad is issued in a given period of time is called its reach. If measurers the numeral of persons who are exposed at least once to this media in a specific period of time. Media coverage demotes to the potential audience who might receive the message given by media. Higher media reach will make sure higher media coverage if the media matches with the features of our target audience. Thus selected media must match without target audience.
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
service life cycle
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Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
(x+2)^2
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Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v
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