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Q. How agencies gain clients?
1) Acquire new clients as a result of referrals from existing clients.
2) Searching of new clients by making calls, writing letters and visiting probable clients.
3) Presenting Information regarding itself its experts, its experience, its previous work, marketing services offered for clients, names of popular brands developed by agency and so on. This information is able to be in the form of a brochure and booklet for convincing new clients.
4) Creating good image as well as reputation of the agency by providing efficient services. Agency that consistently develops outstanding advertising campaigns and acquire favourable reputation among its clients. This assist the ad agency to search for more clients.
5) Tendering marketing services along with ad developing and designing. The clients is able to be attracted by providing specialised services like public relations, sales promotion, market research, developing, consumer research, publicity, placing and evaluating ad.
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
cost plus pricing
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