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Q. How agencies gain clients?
1) Acquire new clients as a result of referrals from existing clients.
2) Searching of new clients by making calls, writing letters and visiting probable clients.
3) Presenting Information regarding itself its experts, its experience, its previous work, marketing services offered for clients, names of popular brands developed by agency and so on. This information is able to be in the form of a brochure and booklet for convincing new clients.
4) Creating good image as well as reputation of the agency by providing efficient services. Agency that consistently develops outstanding advertising campaigns and acquire favourable reputation among its clients. This assist the ad agency to search for more clients.
5) Tendering marketing services along with ad developing and designing. The clients is able to be attracted by providing specialised services like public relations, sales promotion, market research, developing, consumer research, publicity, placing and evaluating ad.
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list out the secondary sources of information while pursuing market research?
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke
my assignment (case study ) on selected organisation
Define marketing mix
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
suitable title for costco
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