How agencies gain clients, Marketing Management

Assignment Help:

Q. How agencies gain clients?

1) Acquire new clients as a result of referrals from existing clients.

2) Searching of new clients by making calls, writing letters and visiting probable clients.

3) Presenting Information regarding itself its experts, its experience, its previous work, marketing services offered for clients, names of popular brands developed by agency and so on. This information is able to be in the form of a brochure and booklet for convincing new clients.

4) Creating good image as well as reputation of the agency by providing efficient services. Agency that consistently develops outstanding advertising campaigns and acquire favourable reputation among its clients. This assist the ad agency to search for more clients.

5) Tendering marketing services along with ad developing and designing. The clients is able to be attracted by providing specialised services like public relations, sales promotion, market research, developing, consumer research, publicity, placing and evaluating ad.


Related Discussions:- How agencies gain clients

Email marketing are really work ?, email marketing are really work ? #. dim...

email marketing are really work ? #. dimitapapers.com

Production of advertisement, Q. Production of advertisement? Design as ...

Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing

Implement the product development strategy, Question: a. With referenc...

Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o

Personal selling process, Personal selling process:  the personal selling ...

Personal selling process:  the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me

Marketing facilitating function, Facilitating function: These functi...

Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.

What is cross selling possibilities by retaining customers, What is cross s...

What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ

Distribution, i want to know the type of distribution strategy that a compa...

i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?

Organizing sales promotion compagins, Organizing sales promotion compagins ...

Organizing sales promotion compagins 1.       Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p

Product concept, The Product Concept The product concept states that c...

The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul

Current process capability, Kevin Murtuagh, manager of an national reservat...

Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation.  Analysis of recent historical

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd