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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
identify the major trends in the firm''s natural and technological environment.
why BBA student needs study marketing
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
explain the various elements of marketing process
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
how is rapid globalisation a challenge in the 21st century.
Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
Should video game companies continue to alter their products to include other functions, such as email?
various approaches that are followed by fast moving consumer goods companies in test marketing
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