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various approaches that are followed by fast moving consumer goods companies in test marketing
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
factors affecting the product life cycle
buying motives of industrial customer
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
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