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Determine the importance of Product - Marketing mix
Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are products. All these are purchased as they satisfy one or more of our needs. We are paying not for the tangible product but for benefit it will provide. So, in general, product can be described as a bundle of benefits which a marketer offers to the consumer for a price. When buying a pair of shoes, we are actually buying comfort for our feet, when buying a lipstick we are actually paying for beauty as lipstick is likely to make us look good. Product can also take the form of a service such as an air travel, telecommunication, etc. Thus, term product refers to goods and services offered by the organisation for sale.
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
CASE STUDY- Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
considering the concept of product life cycle where would you put video games in thier life cycle
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
difference between the personal selling and salesmanship?
images of differentiation tools in marketing
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