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(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Saki, a local bar, consumes Mehboob, a popular non-alcoholic drink, at a steady rate of 10 cases/week. Saki usually buys Mehboob at $6/case, delivered to its door. However, the su
Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
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