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Question:
(a) ‘The basic differences between goods and services have several implications for service marketers.'
(i) List the main differences between goods and services.
(ii) Discuss four of these differences and their implications to service marketers. Illustrate your answer with examples.
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henry assael model of buying decision behaviour along with the diagram
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Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
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