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Question:
(a) ‘The basic differences between goods and services have several implications for service marketers.'
(i) List the main differences between goods and services.
(ii) Discuss four of these differences and their implications to service marketers. Illustrate your answer with examples.
Discuss the importance of strategy and good leadership in marketing
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Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
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QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ
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Growth Stage The growth stage is the manufacture life-cycle stage during which a product's sales begin climbing rapidly. Early adopters will continue purchasing and l
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