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Question 1:
(a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers.
(b) Critically evaluate the use of controversial advertisements by companies. Use examples to support your answer.
Question 2:
(a) Using an example, explain the importance of culture in marketing communications planning.
(b) Outline the factors that need to be considered when setting an advertising budget.
Question 3:
(a) Describe the communication process and discuss the impact of noise and selectivity on this process.
(b) Assess the relevance of evaluation and control in the marketing communication plan.
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
how is rapid globalisation a challenge in the 21st century.
[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
Illustrates the working of second barrier of exchange in channels distribution? The second barrier to smooth exchange procedure arises due to time of production and the time at
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
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