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Q. Effect on Prices in advertising?
Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per unit selling and distribution cost. Therefore for increasing computers market-share and attracting customers advertiser reduction in prices. It is clear from the instance of reduction in prices of competitive products viz mobile phones, television, computers, air-conditioners etc.
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
under positioning
Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
Define International Marketing and furnish its features
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
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