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Q. Effect on Prices in advertising?
Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per unit selling and distribution cost. Therefore for increasing computers market-share and attracting customers advertiser reduction in prices. It is clear from the instance of reduction in prices of competitive products viz mobile phones, television, computers, air-conditioners etc.
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
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The product margin is calculated as product sales minus the direct costs of selling the product.
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