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What are the Durable Goods
Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.
Does marketing solely to increase profit?
consumer mind in a block box
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do you think paradigm shifts having taken place in marketing?
Give a success story of marketing a goods in which a supplier has been dependable.
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