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What are the Durable Goods
Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
writedetailaboutmarketingmanagementphylosophy
• example of product line strategies
Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan
concepts and different core of marketing
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
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