What are the durable goods, Marketing Management

Assignment Help:

What are the Durable Goods

  Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.

 


Related Discussions:- What are the durable goods

Marketing Channel, Does marketing solely to increase profit?

Does marketing solely to increase profit?

Explain about the measuring of retaining customers, Explain about the measu...

Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle

Explain about the push strategy in briefly, Explain about the push strategy...

Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t

Paradigm shifts in america, do you think paradigm shifts having taken place...

do you think paradigm shifts having taken place in marketing?

Assignmet, Give a success story of marketing a goods in which a supplier ha...

Give a success story of marketing a goods in which a supplier has been dependable.

Explain presentation and demonstration in personal selling, Explain about t...

Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.

Describe inelastic demand and fluctuating demand, Describe the inelastic de...

Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i

What is way to define value in marketing of customer, What is the way to de...

What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p

Chord of Curvature, Definition: If C be the circle of curvature at any poin...

Definition: If C be the circle of curvature at any point P on a curve, then a chord of C through P in a given direction is called the chord of curvature in that direction. The Len

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd