What are the durable goods, Marketing Management

Assignment Help:

What are the Durable Goods

  Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.

 


Related Discussions:- What are the durable goods

Management of marketing efforts, Management of marketing efforts: Th...

Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r

Programme in marketing, the buying situation characterised by low consumer ...

the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..

Distinguish between primary and secondary research, QUESTION a) Provide...

QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc

Stan australia, need to write an assignment on stan Australia over 2500 wor...

need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc

Marketing, what is the difference between goods marketing and services mark...

what is the difference between goods marketing and services marketing?

Buying decision behaviour, explain Henry Assael Model of buying decision be...

explain Henry Assael Model of buying decision behaviour along with diagram

Develop a quality management plan, XYZ Limited, finalist for the European Q...

XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo

Define organizational buying decision process in briefly, Define the Organi...

Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.

What are the advantages of exporting in marketing, What are the advantages ...

What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove

Requirements of a good marketing information system, Requirements of a good...

Requirements of a good marketing information system: 1.       Through there will be a several information component and activity component of a marketing information system yet

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd