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What are the Durable Goods
Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
how should shopper stop develop its demand forecast
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
marketing environment
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Question: XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time.
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE
does the marketing exits solely to increase the profits
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.
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