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What are the Durable Goods
Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
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Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
how is marketing in 21 century
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Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company
explain the various elements of marketing process
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