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What are the Durable Goods
Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.
consumer profile of typical buyer of rayban
How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q
Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
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Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
Breakeven Analysis Campbell Soups has set up a factory in Hong Kong at an estimated cost of $3.1 Million. In the first few years of operation, its product line will consist of du
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
what are the approaches used by FMCG companies in test marketing?
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