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What are the Durable Goods
Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
what is affortability based pricing?
Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa
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Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
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