What are the durable goods, Marketing Management

Assignment Help:

What are the Durable Goods

  Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car, washing machine etc. Such goods normally require more of personal selling efforts and have high profit margins. In case of these goods, seller's reputation and presale and after-sale service are important determinants of purchase decision.

 


Related Discussions:- What are the durable goods

Explain product communication strategies, Question 1: (i) If a local ...

Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each

Advantage of benchmarking , Benchmarking is in important tool for firms loo...

Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th

What is the meaning of product development, What is the meaning of product ...

What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which

Test marketing, explain the various approaches that are followed by fmcg co...

explain the various approaches that are followed by fmcg companies in test marketing

Discussion, "consumer mind is a block box" -discuss

"consumer mind is a block box" -discuss

Product planning and development, Product planning and development: In...

Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut

Assignment, Explain the various approaches that are followed by FMCG Compan...

Explain the various approaches that are followed by FMCG Companies in test marketing.

What is comprised in green or environmental marketing, What is comprised in...

What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd