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Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the marketing of fast moving consumer goods and thus feel that they can use the same techniques to market services. As a marketing consultant, you are required to clarify the following questions in a training session.
a) What are the differences between goods and services?
b) Identify the unique characteristics of services and give examples of each.
c) Specify the major problems created by the characteristics of services and the appropriate marketing strategies needed to reduce these problems.
Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss
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How should price be set on a product or service for the first time?
what is the relationship between 4ps of marketing mix?
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
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Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
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