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How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
considering the concept of product life cycle, where would you put video games in their life cycle
explain Henry Assael Model of buying decision behaviour along with diagram
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Define and explain these concepts (reach and frequency).
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
please give target market assignment (introduction, content topic note and aknowledgement)
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