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Difficulties in Evaluation advertising effectiveness
There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are as following
Advertising is not the only factor affecting sales: - Most of the methods utilized for evaluation effectiveness of advertisement presume that advertisement is the only factor affecting sales. However there are many other factors which may be responsible for increase in sales viz. improvement in product features, change in price, placement, sales-promotion schemes and so on. So presumptuous that increase in sale is the result of advertisement only is wrong.
Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi
what is modern and traditional value delivery approach???
1. Tell me what topics you have chosen to write about....Choose any one of the three and tell me if you could ever see a career for yourself in that company.... Even if your answe
How should shoppers Stop develop its demand forecasts?
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
what are thepproaches used by FMCG companies in test marketing?
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo
Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
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