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Difficulties in Evaluation advertising effectiveness
There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are as following
Advertising is not the only factor affecting sales: - Most of the methods utilized for evaluation effectiveness of advertisement presume that advertisement is the only factor affecting sales. However there are many other factors which may be responsible for increase in sales viz. improvement in product features, change in price, placement, sales-promotion schemes and so on. So presumptuous that increase in sale is the result of advertisement only is wrong.
Explain the various approaches that are followed by FNCG companies in test marketing
Reinforce areas in which your company outshines the competition. Is your ROE leaps and bounds above your competitors? Have you rewarded stockholders with a healthy dividend while s
remidies or green marketing
Question: Dire Dawa Food Complex Share Company is producing and marketing different food complexes to local as well as international markets. It is famous and well known whose
CONSUMER MIND IS A BLACK BOX DISCUSS
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
What are the components of value delivery? Use practical examples to illustrate your knowledge.
Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr
CONSUMER MIND IS A BLACK BOX
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