Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Difficulties in Evaluation advertising effectiveness
There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are as following
Advertising is not the only factor affecting sales: - Most of the methods utilized for evaluation effectiveness of advertisement presume that advertisement is the only factor affecting sales. However there are many other factors which may be responsible for increase in sales viz. improvement in product features, change in price, placement, sales-promotion schemes and so on. So presumptuous that increase in sale is the result of advertisement only is wrong.
explain the various approaches that are followed by FMCG companies in test marketing.
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation
Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd