Illustrate the effect on consumer choice, Marketing Management

Assignment Help:

Q. Illustrate the Effect on Consumer Choice?

Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety of brand and products available in the market and their features also their price and place of availability etc. Consumer is able to make comparative study of all such choices to purchase most suitable products. Without advertising it is not possible to know about the various brands. Critics quarrel that advertising unnecessarily persuade the prospective buyer to purchase the prospective brand. Persuasion in advertising merely impels the consumer, however does-not buy the advertised products.


Related Discussions:- Illustrate the effect on consumer choice

Marketing principles and practices, WV8 is a large not for profit (NFP) pub...

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

Target market analysis, Starbucks has a wide range of target markets across...

Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you

Advertising management, Advertising management: advertising management inv...

Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1.       Settin

Marketing information system decision, Marketing information system decisio...

Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any

Illustrates role of publics in microenvironment of a company, Illustrates t...

Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil

Describe influences on consumer behaviour, Question 1: (a) What are th...

Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl

Write on structural and institutional change, Question 1: "There have b...

Question 1: "There have been evident signs that the public sector needs to be reformed as the socio-economic context in which Mauritius is faring has changed." Discuss the pres

The internet for marketing purposes, The DD drinks company was founded over...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

What types of tools use in business promotion scheme, What types of tools u...

What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales

Test marketing, what is test marketing ? Explain various approaches that ar...

what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd