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Q. Illustrate the Effect on Consumer Choice?
Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety of brand and products available in the market and their features also their price and place of availability etc. Consumer is able to make comparative study of all such choices to purchase most suitable products. Without advertising it is not possible to know about the various brands. Critics quarrel that advertising unnecessarily persuade the prospective buyer to purchase the prospective brand. Persuasion in advertising merely impels the consumer, however does-not buy the advertised products.
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
Various approaches by FMCG companies ..
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The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
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what are the approaches used by FMCG companies in test marketing?
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