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Q. Illustrate the Effect on Consumer Choice?
Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety of brand and products available in the market and their features also their price and place of availability etc. Consumer is able to make comparative study of all such choices to purchase most suitable products. Without advertising it is not possible to know about the various brands. Critics quarrel that advertising unnecessarily persuade the prospective buyer to purchase the prospective brand. Persuasion in advertising merely impels the consumer, however does-not buy the advertised products.
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
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Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
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