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Q. Illustrate the Effect on Consumer Choice?
Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety of brand and products available in the market and their features also their price and place of availability etc. Consumer is able to make comparative study of all such choices to purchase most suitable products. Without advertising it is not possible to know about the various brands. Critics quarrel that advertising unnecessarily persuade the prospective buyer to purchase the prospective brand. Persuasion in advertising merely impels the consumer, however does-not buy the advertised products.
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com
process of disigning distribution channel
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
$4.99kg of apples how much would one apple weighing 180g cost?
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
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