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Q. Illustrate the Effect on Consumer Choice?
Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety of brand and products available in the market and their features also their price and place of availability etc. Consumer is able to make comparative study of all such choices to purchase most suitable products. Without advertising it is not possible to know about the various brands. Critics quarrel that advertising unnecessarily persuade the prospective buyer to purchase the prospective brand. Persuasion in advertising merely impels the consumer, however does-not buy the advertised products.
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
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Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of
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How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
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