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Q. Illustrate the Effect on Consumer Choice?
Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety of brand and products available in the market and their features also their price and place of availability etc. Consumer is able to make comparative study of all such choices to purchase most suitable products. Without advertising it is not possible to know about the various brands. Critics quarrel that advertising unnecessarily persuade the prospective buyer to purchase the prospective brand. Persuasion in advertising merely impels the consumer, however does-not buy the advertised products.
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
#question draw an bcg matrix with an numerical example..
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
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What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
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Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
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