Marketing goods and services, marketing, Marketing Management

Marketing goods and services, marketing, Marketing Management

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SCENARIO
?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations required in your company, you benefit from the help of a part time secretary and a part time accountant.
You have been contacted recently to submit a bid for a very important marketing research contract.
The client that pre selected you hopes that your young structure and enthusiasm will bring some unexpected and interested conclusions and recommendations.
You have carefully considered the offer and after several sleepless nights you have decided to bid and present a marketing research proposal. Conscious of the “life changing” size of contract you are willing to take on the challenge and not only to bid for the experience but to win the marketing research contract.

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