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Question 1:
Describe the marketing audit in detail.
Question 2:
Explain consumer research process in detail.
Question 3:
What do you understand by data collection? Also explain the several types of data collection techniques.
considering the concept of product life cycle where would you put video games in their life cycle
Question: (a) What is meant by inventory? (b) Name the typical items carried in inventory. (c) What are the assumptions for the Economic Order Quantity (EOQ)? (d) What
various approches of test marketing in FMCG
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
Define and explain these concepts (reach and frequency).
The product margin is calculated as product sales minus the direct costs of selling the product.
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