Discuss about the product line simplification, Marketing Management

Assignment Help:

Discuss about the product line simplification.

In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoning a product line or decreasing the variety of models into a product line termed as product line simplification. Several companies as Xerox, General Electric, Radio-corporation of America and so more dropped certain products lines overall and also thinned exact fat product lines. The goals of trimming the product line is to abandon the low sales volume and low profit products and concentrate onto a restricted number of high-profit products.


Related Discussions:- Discuss about the product line simplification

Case study, Cascade Soap Company Mike Bowers sells soap products to grocery...

Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains

Matrices, [1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]

[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]

Marketing Management, Does marketing exist solely to increase profit? If th...

Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss

Explain about the individual customer marketing, Explain about the Individu...

Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com

Creating competitive advantage, Creating Competitive Advantage In mark...

Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer

Introduction to market segmentation, Market segmentation Concept and d...

Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog

What is test marketing strategy development, What is Concept Testing Strate...

What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result

Illustrates the words of philip kotler about e-commerce, Illustrates the wo...

Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu

Buying situation, when in the organization would it be applicable to practi...

when in the organization would it be applicable to practice the 3 different buying situations

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd