Discuss about the product line simplification, Marketing Management

Assignment Help:

Discuss about the product line simplification.

In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoning a product line or decreasing the variety of models into a product line termed as product line simplification. Several companies as Xerox, General Electric, Radio-corporation of America and so more dropped certain products lines overall and also thinned exact fat product lines. The goals of trimming the product line is to abandon the low sales volume and low profit products and concentrate onto a restricted number of high-profit products.


Related Discussions:- Discuss about the product line simplification

Determine relevant total average cost per week, A bank uses a certain form ...

A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t

Factor affecting choice of channel of the distribution, Factor affecting ch...

Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve

Explain concept of product line and product mix, Question : (a) Describ...

Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)

Test marketing, explain the various approaches that are followed by fmcg co...

explain the various approaches that are followed by fmcg companies in test marketing

What is effect of decreasing in cost of selling, What is effect of decreasi...

What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an

Coefficient of determination, Q . The following are two weekly forecasrs ma...

Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a

Explain the elements of marketing mix, Question 1: (a) What do you und...

Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus

Define the term product life cycle, Question 1: Mc Donald is a leading ...

Question 1: Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries. a) Iden

Ambush marketing, Ambush Marketing is a purposeful attempt by a business o...

Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd