Discuss about the product line simplification, Marketing Management

Assignment Help:

Discuss about the product line simplification.

In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoning a product line or decreasing the variety of models into a product line termed as product line simplification. Several companies as Xerox, General Electric, Radio-corporation of America and so more dropped certain products lines overall and also thinned exact fat product lines. The goals of trimming the product line is to abandon the low sales volume and low profit products and concentrate onto a restricted number of high-profit products.


Related Discussions:- Discuss about the product line simplification

Communication plan, i need a plan for pop up shops in airports and hotels f...

i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years

Explain the term- fast-moving consumer goods, Explain the term- fast-moving...

Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep

Distinguish between primary and secondary research, QUESTION a) Provide...

QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc

Marketing core, what gaps between core marketing aspects have kellogg''s su...

what gaps between core marketing aspects have kellogg''s successfully managed to bridge?

Why ''supply'' has been more significant than ''purchasing'', Explain why '...

Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation.  Purchasing Purchasing deals with the day-to-day buying of goods.

HENRY ASSAEL MODEL, Q-2 Explain Henry Assael Model of buying decision beh...

Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Market segmentation, Market Segmentation This provides to the procedure...

Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab

M.com, consumer mind is a black box discuss

consumer mind is a black box discuss

Discuss how branding can benefit your organisation, Question 1: Identif...

Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd