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Discuss about the product line simplification.
In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoning a product line or decreasing the variety of models into a product line termed as product line simplification. Several companies as Xerox, General Electric, Radio-corporation of America and so more dropped certain products lines overall and also thinned exact fat product lines. The goals of trimming the product line is to abandon the low sales volume and low profit products and concentrate onto a restricted number of high-profit products.
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
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ingredient branding in the market place
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