Discuss about the product line simplification, Marketing Management

Assignment Help:

Discuss about the product line simplification.

In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoning a product line or decreasing the variety of models into a product line termed as product line simplification. Several companies as Xerox, General Electric, Radio-corporation of America and so more dropped certain products lines overall and also thinned exact fat product lines. The goals of trimming the product line is to abandon the low sales volume and low profit products and concentrate onto a restricted number of high-profit products.


Related Discussions:- Discuss about the product line simplification

Product differentiation, P r o du c t Differentiation: Product ...

P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi

Maslows hierarchy, An evaluation of Maslow's needs hierarchy Has been...

An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em

Define the term public relation in briefly, Define the term Public Relation...

Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create

Doc, need of documentation in international business

need of documentation in international business

Explain the different pricing methods, Question: With the recent upsurg...

Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin

Idea generation - new product development process, New Product development ...

New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p

Shapes and angles, all triangles have right angles. is that right?

all triangles have right angles. is that right?

Pricing strategies , detail note on pricing strategies of any product

detail note on pricing strategies of any product

What do you mean by promotion mix, Q. What do you mean by Promotion Mix? ...

Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd