Discuss about the product line simplification, Marketing Management

Assignment Help:

Discuss about the product line simplification.

In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoning a product line or decreasing the variety of models into a product line termed as product line simplification. Several companies as Xerox, General Electric, Radio-corporation of America and so more dropped certain products lines overall and also thinned exact fat product lines. The goals of trimming the product line is to abandon the low sales volume and low profit products and concentrate onto a restricted number of high-profit products.


Related Discussions:- Discuss about the product line simplification

What is e -marketing?, What is E -Marketing? E - Marketing is the appli...

What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1.       Transforming marketing strategies to create more customer v

TEST MARKETING, WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG C...

WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES

Evaluate the effectiveness of goodwill advertisement, Q. Evaluate the effec...

Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp

Marketing, what is the difference between goods marketing and services mark...

what is the difference between goods marketing and services marketing?

Case Let 2, Ask questionThe rise of personal computers in the mid 1980s spu...

Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled

Product life cycle, considering the concept of product life cycle, where wo...

considering the concept of product life cycle, where would you put video games in their life cycle

Building new knowledge through research and development, Question : (a)...

Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear

Strategic managemet, 1. Explain the six key criteria for strategy selection...

1. Explain the six key criteria for strategy selection by providing appropriateexamples

What are the durable goods, What are the Durable Goods   Durable good...

What are the Durable Goods   Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd