servingce marketi.., Marketing Management

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Influence of environment: 1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the

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Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve

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Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person

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Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st

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