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Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
3000 words assignment
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
what is core markiting
1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
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