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Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
Question 1: "There have been evident signs that the public sector needs to be reformed as the socio-economic context in which Mauritius is faring has changed." Discuss the pres
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
write the core concepts in marketing with their explanation.
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi
6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
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