Question 1:

(a) Describe what you understand by the "Concept of Integrated marketing"

(b) Explain five types of marketing communication that Hilton Hotels can use and provide an example in EACH case.

(c) If you had to advise Hilton Hotels Marketing Manager in regards to the basic guidelines to managing integrated communications, what would be suggesting

Question 2:

(a) Identify the most common steps involved in the business strategy planning process of any organization

(b) With the use of a diagram, explain the relevance of the Boston Consulting Group model in the design business portfolios.