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Question 1:
(a) Describe what you understand by the "Concept of Integrated marketing"
(b) Explain five types of marketing communication that Hilton Hotels can use and provide an example in EACH case.
(c) If you had to advise Hilton Hotels Marketing Manager in regards to the basic guidelines to managing integrated communications, what would be suggesting
Question 2:
(a) Identify the most common steps involved in the business strategy planning process of any organization
(b) With the use of a diagram, explain the relevance of the Boston Consulting Group model in the design business portfolios.
What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
The physical attributes of a product constitute a tangible product.
Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market
process involved in designing channels
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
consumer profile of typical buyer of rayban
What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s
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