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Q. What is Competitive Parity Method?
Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with competitors in spending money on advertising. Competitive parity budget is able to be determined in several ways these are as follows:
>> Spend the similar dollar amount on advertising as major competitor does.
>> Spend the similar % of sales on advertising as major competitor does.
E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat
Market growth is the measured potential for a product type to attract more consumers spending.
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This is a practice where one firm sells the similar product at several prices in several markets.
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
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