What is competitive parity method, Marketing Management

Assignment Help:

Q. What is Competitive Parity Method?

Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with competitors in spending money on advertising. Competitive parity budget is able to be determined in several ways these are as follows:

>> Spend the similar dollar amount on advertising as major competitor does.

>> Spend the similar % of sales on advertising as major competitor does.


Related Discussions:- What is competitive parity method

Marketing, How should Shoppers’ Stop develop its demand forecasts?

How should Shoppers’ Stop develop its demand forecasts?

International marketting, define international marketting and furnish its f...

define international marketting and furnish its features?

Purchase and decision implementation in decision making, Explain about purc...

Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu

Intensive and selective distribution strategy, Question 1: You work in ...

Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.

Psychographics and demographics of customer in research, How are the psycho...

How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th

Multi segment approach for selecting target markets, What is Multi Segment ...

What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev

What are tangible advantages in e-commerce, What are tangible advantages in...

What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.

What is natural environment in marketing, What is Natural Environment in Ma...

What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd