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Message Control
Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be capable of being understood in order that receiver can act appropriately. Message control is complicated by interference or negative 'noise' which can corrupt and distort messages. For instance, an airline's advertising may be discredited by a major news story about safety checks or even an accident.
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
what is product strategy?
Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
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considering the concept of product life cycle, where would you put video games in their life cycle?
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