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Message Control
Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be capable of being understood in order that receiver can act appropriately. Message control is complicated by interference or negative 'noise' which can corrupt and distort messages. For instance, an airline's advertising may be discredited by a major news story about safety checks or even an accident.
QUESTION a) Differentiate between inbound and outbound marketing. b) The following statement was the closing statement from the case: "most businesses- including HubSpot
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