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What is Convenience Goods
Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last week or yesterday. Reason is, these goods belong to the categories of convenience goods that are bought frequently without much planning or shopping effort and are also consumed quickly. Buying decision in case of these goods doesn't involve much pre-planning. These kind of goods are usually sold at convenient retail outlets.
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
considering the concept of product life cycle, where would you put video games in thir life cycle?
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This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the
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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Draw the typical profiles of shoppers stop customers segments
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
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