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What is Convenience Goods
Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last week or yesterday. Reason is, these goods belong to the categories of convenience goods that are bought frequently without much planning or shopping effort and are also consumed quickly. Buying decision in case of these goods doesn't involve much pre-planning. These kind of goods are usually sold at convenient retail outlets.
Critically analyze Mr. Vincent’s reasoning.
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WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
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How is building a brand in a business-to-business context different from doing so in the consumer market?
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