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Question 1:
(a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propaganda from public relations?(d) Why is it important to have the PR component in an organization?(e) Define public relations?(f) Explain how public relations can be used when addressing objectives in an organization?
Question 2:
"A press conference is a voluntary presentation of information to the media. In a press conference, you decide what information is presented, and who presents it. It is an opportunity to get your story on TV, radio or in the paper."
Explain the steps that you would use to organize a press conference?
Question 3:
Explain how public relations are distinct from journalism, advertising, selling and marketing?
Question 4:
One of the advantages of developing a PR Plan is that it allows you to assess your situation, establish your objectives and maintain greater control over your public relations program. Explain the key steps that could be used in establishing a PR Plan?
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss
three uses of product line stretching
what''s Challenges in Implementing E-CRM?
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
approaches that are followed by FMCG companies
i dont understand a math question it says: A cclass of students conduct a servey of 1,000 students. The servey reveals 20% of the students speak spanish. How many students is that?
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