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Question 1:
(a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propaganda from public relations?(d) Why is it important to have the PR component in an organization?(e) Define public relations?(f) Explain how public relations can be used when addressing objectives in an organization?
Question 2:
"A press conference is a voluntary presentation of information to the media. In a press conference, you decide what information is presented, and who presents it. It is an opportunity to get your story on TV, radio or in the paper."
Explain the steps that you would use to organize a press conference?
Question 3:
Explain how public relations are distinct from journalism, advertising, selling and marketing?
Question 4:
One of the advantages of developing a PR Plan is that it allows you to assess your situation, establish your objectives and maintain greater control over your public relations program. Explain the key steps that could be used in establishing a PR Plan?
Explain in words and using a graph why the ban on price gouging may cause a long line for gasoline. Label the axis and all the lines. Be precise. Price gouging in this context,
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
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what is mis
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
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Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
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