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Question 1:
(a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propaganda from public relations?(d) Why is it important to have the PR component in an organization?(e) Define public relations?(f) Explain how public relations can be used when addressing objectives in an organization?
Question 2:
"A press conference is a voluntary presentation of information to the media. In a press conference, you decide what information is presented, and who presents it. It is an opportunity to get your story on TV, radio or in the paper."
Explain the steps that you would use to organize a press conference?
Question 3:
Explain how public relations are distinct from journalism, advertising, selling and marketing?
Question 4:
One of the advantages of developing a PR Plan is that it allows you to assess your situation, establish your objectives and maintain greater control over your public relations program. Explain the key steps that could be used in establishing a PR Plan?
Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c
Characteristics of Sellings oriented concept of marketing, Marketing Management
what are advantages and disadvantages of five maketing philosophies
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
ingredient branding in the market place
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
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