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What is marketing transaction?
A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the seller onto selling the product and also making a profit as well as the buyer onto purchase and succeeding consumption of the product.
difference between the personal selling and salesmanship?
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
positioning error examples
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function
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