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Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment.
Hygiene factors contain pay, status, working conditions, rules and levels of supervision. If these are absent or poor (e.g. low pay, poor working conditions, restrictive regulations, high levels of supervision, etc.) dissatisfaction sets in and employees become demotivated. Positive hygiene factors by comparison may stop dissatisfaction but do not in themselves bring about motivation.
• Motivators are factors that satisfy (in Maslow's terms) mainly higher level requires such as recognition for doing a good job, a sense of achievement and opportunities for career advancement and/or responsibility, etc. Strong motivators can increase job satisfaction and, in turn, work place performance.
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of
Should video game companies continue to alter their products to include other functions, such as email?
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Illustrates the total environment in marketing? Marketing is a part of total environment: Total environment may be explained as the combination of all the resources and In
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
what are the approaches used by FMCG companies in test marketing?
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