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Define the Publicity - Promotion
This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. You may have seen articles in newspapers about an organisation, its products as well as policies. Other tools of publicity are press conference, publication and news in electronic media etc. It's published or broadcasted without charging any money from the firm. Marketers generally spend a lot of time and effort in getting news items placed in the media for creation of a favourable image of the company and its products.
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
suppliers of a hotel have
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
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