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Define the Publicity - Promotion
This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. You may have seen articles in newspapers about an organisation, its products as well as policies. Other tools of publicity are press conference, publication and news in electronic media etc. It's published or broadcasted without charging any money from the firm. Marketers generally spend a lot of time and effort in getting news items placed in the media for creation of a favourable image of the company and its products.
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
The purchasing department of Bradley Inc. is responsible for companywide purchasing. Its total costs are assigned to each division based on the number of purchase orders the purcha
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
buying situations
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
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