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Define the Publicity - Promotion
This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. You may have seen articles in newspapers about an organisation, its products as well as policies. Other tools of publicity are press conference, publication and news in electronic media etc. It's published or broadcasted without charging any money from the firm. Marketers generally spend a lot of time and effort in getting news items placed in the media for creation of a favourable image of the company and its products.
What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
i want to add the 7p''s in hotel industry
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Question 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diag
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
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