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Define the Publicity - Promotion
This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. You may have seen articles in newspapers about an organisation, its products as well as policies. Other tools of publicity are press conference, publication and news in electronic media etc. It's published or broadcasted without charging any money from the firm. Marketers generally spend a lot of time and effort in getting news items placed in the media for creation of a favourable image of the company and its products.
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
concepts of core market?
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
Question: (a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families,
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
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